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Home Artisans and Producers Shrujan

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Shrujan

Brand: Shrujan

Company: Shrujan

Locality: Bhujodi, Kutch

Shrujan Story

In 1969, when the drought hit Kutch for the fourth consecutive time food was difficult to find. Chanda Shroff visited there to help run a free kitchen. As the women in Kutch were opposing any charity.

But the embroidery on their clothes got her the way to make them earn for their living. That was the beginning of Shrujan. Currently. More than three thousand five hundred craftswomen are part of this organization.

The production team makes sure that the fabric and thread to be used reach their doorsteps. The embroidered pieces are then fashioned into high – quality apparel, accessories and lifestyle products, and are sold for which the craftswomen would get fair dues of their work.

The founder Chanda Shroff was honored with Rolex Award for Enterprise in 2006. They are sustaining the embroidery for decades.

Products

Embroidery

Hand embroidery is an artwork being practiced by the women of Kutch and was used as a symbol of community identity for centuries. Shrujan being the first to find the potential of making this a way of earning gathered women from more than 10 different communities at a single place. The women are proficiently talented in their work where many of them know more than one style of embroidery.

Shrujan craftswomen can embroider in more than 50 different styles. The hard work and passion of women working in the creation make them and their work unique in the whole world. The expertise of years is visible in the work on the fabric. They use to decorate the fabric with beautiful designs crafted with thread and needles. The work includes the use of needles and threads on the fabric to deform or cut away to create holes that are then embellished with embroidery which is referred to as cutwork.

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